Online marketers often don’t see the value of building an email list. Email lists help to drive traffic to your sites and improve sales. The return on investment is impressive – you can get up to $38 for every $1 spent on email marketing. To make the most out of this marketing strategy, you need the best list building plugins for WordPress.

Most sites are built on WordPress – about 35% of the internet is powered by WordPress. It is easy to use and you get many features without paying any fees, so it’s no wonder businesses are using WordPress for their online marketing efforts.

In this article, we will give you a list of the best list building plugins for WordPress and discuss why they’re so popular.

The Best List Building Plugins For WordPress

1. Thrive Leads

Thrive Leads List Building Plugins For WordPress

When discussing how to get subscribers on WordPress blogs, Thrive Leads will always come up. It is a popular and reliable plugin that is easy to use and offers you more than 30 templates that will make your work a lot simpler.

The plugin has a unique and impressive visual editor that improves ease of use and you can create a beautiful email subscription box for blogger purposes as well as marketing.

The drag-and-drop interface allows expert WordPress users as well as newcomers to create the kind of email listing they want. 

Customization is also made straightforward and allows creativity during the design process. If you want the best WordPress plugin for a blog subscription, this might just be the option for you.

The A/B test elements enable you to determine the best strategies and improve your conversion rate.

Integration with email marketing service providers is also made easy, which is one of the reasons that Thrive Leads is such a popular plugin.


There are three plans to choose from:

  • Single Site Licence – $67 
  • 5 Licences – $97
  • 15 Licences – $147
  • Membership and 25 Licences – $19 a month (billed yearly)

2. Convert Pro

Convert Pro Mailing List Plugin For WordPress

Building a WordPress mailing list is made effortless with Convert Pro. It boasts a drag-and-drop editor, which means it can be used effectively no matter the level of WordPress experience you have.

This plugin is very responsive and views beautifully on any device that can go online. It also loads fast to avoid frustrating viewers who don’t like to wait for sites to load.

Easy A/B testing helps marketers to better understand how to collect email addresses on WordPress in ways that will show positive results.

It is simple to create attractive and unique ways to capture the email addresses of website visitors. There are many templates to choose from and using them is uncomplicated and easy to use.

Convert Pro can be integrated with most platforms so that the plugin can be used effectively and painlessly. It also offers exit intent technology to help you improve conversions and add more people to your mailing list. 


You can get Convert Pro for $69 a year or a lifetime subscription for $279.

3. OptinMonster

OptinMonster Mail List Building Plugin for WordPress

This easy-to-use option on our list is an effective plugin that can be used on more than just WordPress sites. OptinMonster gives users a WordPress lead capture form plugin that is convenient and will enhance your marketing efforts.

You can manage more than one form dedicated to different sites in one place without usage becoming overly complicated.

Customization is also easy and allows you to be creative and create attractive forms that help to capture email addresses of website visitors.

The analytics and A/B testing features give you great insight into the progress of your hard work. OptinMonster also has many extra features such as exit intent, lightbox popups, a welcome mat and more.

It supports many email marketing services and autoresponders, so integration is made easy too.


There are several payment options you can choose from with each offering great features.

  • Basic – $14 a month
  • Plus – $30 a month
  • Pro – $47 a month
  • Growth – $80 a month

4. ConvertBox

ConvertBox leads capturing plugin for wordpress

ConvertBox allows you to drive your sales in an easy and effective way that makes capturing leads uncomplicated. You can give them a more personal experience thanks to the customization that isn’t difficult to use.

Productive A/B testing and a visual editor that makes it easy to learn from real-time data make this a popular choice.

The drag-and-drop editing helps ConvertBox show why it is one of the best WordPress newsletter signup plugins.

The plugin also offers easy automations that allow you to create an email listing that can improve conversions.

You can collect lead data with form fields and deep integrations to enhance your marketing approach.

Additionally, ConvertBox allows you to create multiple-choice surveys and give your audience an even more personal experience.

If you don’t have time to create a list from scratch, there are several templates to pick and choose from.

The mobile editor lets you make adjustments so your content can be viewed on all devices with ease.


Right now, ConvertBox is open for early access and pricing is a little secretive. You can visit the ConvertBox site to get more detailed information about the pricing.

5. Bloom Email Opt-in Plugin for WordPress

Bloom eMail Opt-In And Lead Generation Plugin For WordPress

Elegant Themes is a well-known brand that is admired by many bloggers and online marketers. The Bloom email opt-in plugin is another product from these creators that helps you to easily convert website visitors into potential customers.

With a unique and refreshing design, you can give your visitors a distinctive experience. You also get over 100 templates that can be customized to suit your needs and brand.

Bloom also offers you different opt-in types to give an interesting appearance and feel. Integration is effective with more than 16 options, such as Campaign Monitor and AWeber.

A/B testing and a responsive design go a long way to proving why this is one of the best WordPress email capture plugins on the market.

You also get an intuitive dashboard and responsive design that makes Bloom great for all devices and applications.


Bloom has two pricing options to choose from:

  • Yearly access at $89 a year 
  • Lifetime access with a $249 once-off fee

6. WP Subscribe Pro

WP Subscribe Pro WordPress newsletter signup plugin

WP Subscribe Pro is widely seen as one of the best WordPress newsletter signup plugin options for marketers and bloggers.

It basically allows you to do just about anything to your WordPress site, including easy lead generation with email opt-ins.

This is a great plugin for marketers who do not have a lot of experience in creating websites and similar coding. It is easy to use and offers you a live preview to see changes and adjustments as you make them.

Placing your opt-in form in a convenient place is also easy, thanks to the built-in widget support.

The design is responsive and makes designing popups a lot less complicated.

WP Subscribe Pro is compatible with SEO plugins to enhance your marketing efficacy. It can also be integrated with AWeber, MailChimp and Feedburner.

The exit-intent lets a popup show when your visitors leave your site for an added way to create more conversions. This feature also helps with split testing.


You can get the free version that is a little limited but still effective, or choose from the following payment options:

A subscription that gives you one year of updates and support:

  • 1 Site – $29
  • 3 Sites – $39.00
  • Unlimited Sites – $59.00  

WP Subscribe Pro also offers a membership that gives you access to premium plugins and themes at the following prices:

  • 1 Site – $99
  • 3 Sites – $197
  • Unlimited Sites – $420

7. Optin Forms

Optin Forms email opt-in plugin for wordpress

If you’re working on a budget and looking for an email opt-in plugin that won’t cost anything, Optin Forms is a quality option. This is a non-intrusive plug-in that won’t cause obstructions and offer no annoying popups.

What’s more, you don’t need to know any HTML to make the most of this WordPress plugin. You can create impressive opt-in forms in just a few uncomplicated steps. It’s as easy as picking an email solution, form design and adding it to your sites.

Optin Forms can integrate with seven different email marketing services, including MailChimp and AWeber.

It offers a good, responsive design as well as an attractive appearance that will please you and your visitors.

You can customize your forms to look just the way you need them to look and feel.


Optin Forms is completely free.

8. Leadpages

Leadpages popular email list building plugin for WordPress

Leadpages is another popular email list building plugin for WordPress that is very popular and used by a lot of bloggers and marketers.

It is easy to use and has many creative templates that you can use to get started on the perfect design for your brand. You can easily integrate it with other emailing services without any difficulties.

Unfortunately, the A/B testing feature is only available to those who are willing to pay for upgraded plans. When you do use the paid options, you can make use of built-in analytics to keep track of your marketing performance.

The design is responsive, so your visitors will not have trouble viewing your forms as they should look no matter what device they’re using.

Leadpages also offer a myriad of other features in addition to their email opt-in plugin that makes it an excellent tool for marketers.


There are three pricing options to choose from, which are billed yearly:

  • Standard – $27 a month
  • Pro – $59 a month
  • Advanced – $239 a month

9. Ninja Popups

Ninja Popups Best List Building Plugins For WordPress

Ninja Popups is used by thousands of WordPress sites because it doesn’t disrupt the user experience as badly as other similar software. The plugin helps you create professional-looking email list opt-ins that will attract more of your visitors.

It works well with the latest WordPress version as well as WooCommerce. It also integrates with email service providers seamlessly for a convenient experience.

The drag-and-drop theme builder makes it easy for anyone to design unique and interesting popups. If you’re pressed for time, the 40 themes already available will be of great use to you.

Keeping track of the plugin’s performance is easy with a Google Analytics integration. You can also easily do A/B testing to ensure that your strategies are working as they should.


You can choose from two payment options with Ninja Popups:

  • Regular Licence – $27
  • Extended Licence – $155

10. MailOptin

MailOptIn Lead Generation, Email Automation & Newsletters Plugin

Collecting email addresses from your page visitors is made easy and simple with MailOptin. You can build an impressive email list that can send out updates, offers and news related to your brands, as well as marketing campaigns.

Adding it to your WordPress site is straightforward – you just have to select ‘add plugin’. For those who prefer the premium version over the free one, you simply have to download it from the MailOptin site.

You get 22 email marketing platform integrations as well as the ability to integrate Google Analytics.

The customization feature is very in-depth and you will be able to tweak and adjust settings to match exactly what you want and need.

MailOptin also allows you to do smooth A/B testing to try out the best approach for your site and email marketing.


MailOptin gives you three options to choose from, each with its own features:

  • Standard (1 Site) – ​$79 per year
  • Pro (3 Sites) – ​$199 per year
  • Agency (Unlimited Sites) – $299 per year

How to Choose the Best List Building Plugin for Your WordPress Site

There are several specific features that the best list building plugins for WordPress will have. Whether you’re looking for the best WordPress newsletter plugin for your personal business or as a marketer for a brand, you will have to keep an eye out for these features.

Responsive Design

Many people use their mobile devices to browse the internet, so your content should be available to everyone. A responsive design will make your content easy to read and enjoy regardless of how your audience is viewing it.

Neglecting this feature will alienate a huge portion of your potential clients and customers. The best registration form plugin for WordPress will be responsive, so make sure you look out for this function.

Ease of Use

A good WordPress newsletter plugin will be easy to understand and easy to use. This will apply to you as well as your visitors. If you want your audience to sign up for your mailing list, it should be very easy for them and not take more than a few seconds and clicks.

Complicated configurations and settings might seem like a good idea at first but will undoubtedly become tedious and annoying. 


The main point of an email subscribe widget for bloggers and marketers alike is getting email addresses. But you also need to know how to manage your contacts in an effective manner for the best possible marketing results.

Your email subscription list will grow bigger if your WordPress newsletter plugin integrates well with your email marketing strategies and services.


This is one of the most important features to look for in the best WordPress email capture plugin. If you can’t customize how your plugin works, you will be limited in what you can do with it.

Although you want something attractive, your plugin must also be adjustable to suit your brand and marketing plans.

It is also a good idea to use a WordPress email subscription plugin that comes with customizable templates. They will save you a lot of time so you can focus on your content rather than the design aspects of your list building strategy.


As a marketer, you need to monitor the performance of every aspect of your marketing strategy. Keeping an eye on how well your email marketing performs will help you identify the ideas that work and the ones that don’t.

Growing a loyal email list takes time and effort, so you need to know which plans work the best for your brand and audience.


Having support from the creators of your WordPress lead generation plugin creator is vital. If anything goes wrong or you don’t understand a feature, you need to be able to address the issue.

Look out for plugins that offer 24/7 support to prevent any prolonged problems that can affect the success of your marketing.


To make the most of email marketing, WordPress users need to have a few extra functions at their disposal. Features such as popup forms, exit intent and retargeting will help boost your marketing efforts and their chances at success.

Which List Building Plugin Should I Choose?

Our top three plugins from this list have to be Thrive Leads, OptinMonster and WP Subscribe Pro. 

Thrive Leads is easy to use, offers a unique visual editor and lets you create attractive email subscription boxes. It is affordable and the customization is uncomplicated as well. 

OptinMonster is convenient and the analytics and A/B testing features are great additions to a winning marketing strategy.

WP Subscribe Pro lets you do as much or as little as you want to with admirable customization. 

Final Thoughts

Whether you choose one of our top three choices or go with another option from our list, these are some of the best list building plugins you will find for WordPress. 

They are all easy to use, affordable and with many impressive features that will put you ahead of your competition.

Use what you’ve learned here to create great email subscriber lists for your website and brand.